HR as Entrepreneurs
know that I’ve said it before — HR must assume a marketing role within their organization
(see past blog) http://blog.talx.com/2010/01/26/DoYouKnowYourIndispensableEmployeesDoOthers.aspx.
what’s more, HR is also closely aligned with the entrepreneur role. Now,
I may get some flak on this one, but let me explain.
few years back Guy Kawasaki spoke at the HR Technology Conference and he presented
some very interesting ideas for HR folks to consider. Guy
is a marketer extraordinaire and his sometimes irreverent flair has always appealed
to me. Guy’s book of a few years ago,
The Art of Start, redefined the word “entrepreneur” when he said, “…the reality is
that ‘entrepreneur’ is not a job title. It is a state of mind of people who
want to alter the future.” See more on
this book at: http://tinyurl.com/4oyg6kd
when you consider the fact that HR is often tasked with bringing new things to employees,
HR is really attempting to alter the future for employees. Enter
HR as the entrepreneur. Whether it is
a new benefits plan, a new way to receive a paycheck, a new way to implement performance
management or a new career pathing model, HR has the responsibility to not only communicate
these new things, but bring about the desired, successful future state.
you accept the premise that HR has a significant marketing component, then buying
into some of Guy’s entrepreneurial principles for HR is an easy step. Here
is what some of this might look like:
a beachhead—for HR this means you need to target a group of employees to create momentum.
a vision of a brighter future—for HR this means you must promote the bigness of the
reference accounts (grow a following)—for HR this means you must have employees that
will evangelize the new method/process/options.
still believe there are a lot of good marketing concepts that can help HR to be successful
in reaching out to employees when new HR services become available. I
suggest that HR add a few good marketing books to its bookshelf to help effectively
launch the “new things” that are always coming. For
a start, check out Guy Kawasaki’s blog for some of his thought provoking works and
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