2 Ways Dealers can Target the Right Customers for End-of-Year Sales
The latest advanced data technology and targeted marketing resources are poised to potentially make 2020 the most wonderful time of […]
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Build Effective Holiday Auto Promotions
Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to […]
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Automotive Industry Prepares for Marketing Changes
Online advertising is a potent sales tool for automotive marketers. The industry’s digital ad spend is already soaring back to […]
6 Positive Trends in the Auto Market
While the economy recovers from 2020, there are several trends that demonstrate the automotive industry’s resilience. At NADA last month, […]
How Fraudsters Are Using Synthetic Identities
Pathways to Synthetic Identity Fraud Fabricated social security numbers (SSNs) and authorized user abuse are the two main pathways into […]
The Achilles’ Heel of Synthetic Identity Fraud
Losses from Synthetic Identity Fraud are Increasing Most of us are familiar with the fable from Greek storyteller, Aesop, about […]
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Automotive Industry Prepares for Marketing Changes
Online advertising is a potent sales tool for automotive marketers. The industry’s digital ad spend is already soaring back to […]
Kicking Off the Summer Auto-Buying Season
Memorial Day weekend, the much-anticipated kick-off to the summer automotive sales season, is right around the corner. For most auto […]
6 Positive Trends in the Auto Market
While the economy recovers from 2020, there are several trends that demonstrate the automotive industry’s resilience. At NADA last month, […]
Differentiated Data Provides Clarity for Portfolio Reviews
Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […]
2 Ways Dealers can Target the Right Customers for End-of-Year Sales
The latest advanced data technology and targeted marketing resources are poised to potentially make 2020 the most wonderful time of […]
Build Effective Holiday Auto Promotions
Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to […]
Keep Their Cars Running This Holiday Season
This Holiday Season, More People are Expected to Travel via Automobile The 2020 holiday season is expected to have drastically […]
4 Steps to More Effective Automotive Credit Marketing Campaigns
The last six months have been a wild ride for auto marketers – auto loan marketers included. After coming to […]
Bridge the Gap Between Online Shopping and the Showroom
Car Buying Journey is Disjointed for Consumers For years, dealers have leveraged an online environment that would entice and incentivize […]
How BHPH Dealers can Reduce Delinquent Payments
BHPH Lenders Need Alternative View of Customers’ Ability to Pay It’s paramount to keep sales moving during this time, not […]
How to Reach an Ideal Auto Buyer Audience
Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending […]
Auto Industry Recovery: 3 Key Takeaways
The economic uncertainty caused by COVID-19 has impacted the automotive industry in complex ways. The entire auto ecosystem has been […]