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Laurie Anderson

Protect My Business / Aug 14th, 2019

Synthetic Identity Fraud: Not Just for Credit Cards

Synthetic Identity Fraud is a Growing Threat We’ve said it before, and we’ll say it again: Synthetic identity fraud is […]

Theresa Freas, Senior Director of Portfolio Marketing

Leverage Analytics and Insights / Jul 26th, 2019

Trended Data – Impact on Credit Decisions

This is the third article in a 5-part series. We originally published this post on December 20, 2016, and updated it […]

Most Popular This Week

Improve Customer Experiences / Aug 30th, 2018

Forrester Q&A: Translating CX Improvements into Business Benefits/ROI

This is the second post in a 5-part series, Digital Customer Experience We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst with Forrester […]

Generate Leads / May 23rd, 2018

When It Comes to Digital Identity, the Sum is Greater than its Parts. Three Key Ingredients for Comprehensive Digital Identity.

Three Key Ingredients for Comprehensive Digital Identity Every day, consumers perform tasks using digital devices. Scheduling dinner with friends. Ordering […]

Generate Leads / Nov 13th, 2017

Reach the Right Millennials Through Their Devices

After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the […]

Compliance / Feb 6th, 2018

2017 Resource Round-Up: Insights at Your Fingertips

Ready access to valuable insights delivered to your inbox in 2017 Equifax shares a number of resources created to help […]

Recent Articles

Enhance My Business / Nov 15th, 2019

FICO World 2019: A Recap from NYC

The autumn air is crisp, and the delicious smells from the nearby Halal Guys cart are tempting my senses. It’s […]

Protect My Business / Nov 13th, 2019

Are Your Customers Really Carbon-Based?

The financial sector might see the worst of it, but no business with an online presence is immune to the […]

Leverage Analytics and Insights / Nov 8th, 2019

Smash Data Silos to Accelerate Marketing Performance

It’s no secret that big data can spur innovation — even disruption — but it can also complicate marketing initiatives. […]

Enhance My Business / Nov 4th, 2019

Use Case: How One Subprime Lender Used AI to Reduce Losses

Risk models eventually become less predictive or relevant due to evolving market conditions. New and improved versions routinely replace the […]

Enhance My Business / Oct 28th, 2019

3 Innovative Ways to Expand Credit Access

Customer experience and customer growth go hand-in-hand. One way to improve your customer experience is to make better credit offers […]

Leverage Analytics and Insights / Oct 22nd, 2019

Getting Back to the Future of Credit

Did you know that the concept of credit has been around for over 5,000 years? While the methods for evaluating […]

Improve Customer Experiences / Oct 16th, 2019

3 Ways Credit Unions Can Meet Member Expectations

Mobile Usage is Changing Member Experience Did you know 88% of U.S. online adults now use a smartphone?[i] Living in an […]

Leverage Analytics and Insights / Sep 18th, 2019

How Consumer-Permissioned Data Empowers Lenders, Consumers

Approximately 91.5 million consumers in the U.S. either have no credit file, or have insufficient information in the file to […]

Enhance My Business / Sep 10th, 2019

The Value of Alternative Data in a Downturn

Aite Group Report: Consumer Lenders Anticipate Slowdown If headlines have you wondering when a change in the credit cycle might […]

Enhance My Business / Sep 5th, 2019

Credit Scoring Leaders Reveal Innovations in Data and Analytics

Last week, top data and analytics experts from Equifax and around the world convened in Edinburgh, Scotland for Credit Scoring and […]

Leverage Analytics and Insights / Aug 21st, 2019

Q&A: What is Adaptive AI?

Adaptive AI is the next great advancement in leveraging AI for credit risk. Equifax’s Chief Innovation Architect, John Fenstermaker, developed the product […]

Improve Customer Experiences / Aug 15th, 2019

How a Maximum Viable Person Reduces Risk

Discover Your Diamond Customers Among the Rough Fraudsters. There is no doubt that today’s cybercriminals are dedicated to their jobs. […]