Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
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SPOTLIGHT: Neural Networks for Next Level Performance
Data Scientists: Do you love the new machine learning techniques but still can’t wrap your head around how to explain […]
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Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
Reach the Right Millennials Through Their Devices
After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the […]
SPOTLIGHT: Neural Networks for Next Level Performance
Data Scientists: Do you love the new machine learning techniques but still can’t wrap your head around how to explain […]
Understanding Trump’s October 2017 Executive Actions
There have been two recent actions by President Trump regarding the Affordable Care Act (ACA) that may cause employers some […]
Recent Articles
Data & Predictive Analytics: It’s Not Your Father’s Insurance Industry
Consumers Expect a Better Customer Experience Technology is empowering consumers to demand a better customer experience, and this is causing […]
Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
SPOTLIGHT: Neural Networks for Next Level Performance
Data Scientists: Do you love the new machine learning techniques but still can’t wrap your head around how to explain […]
Reach the Right Millennials Through Their Devices
After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the […]
Understanding Trump’s October 2017 Executive Actions
There have been two recent actions by President Trump regarding the Affordable Care Act (ACA) that may cause employers some […]
New TIGTA ACA Assessment Indicates IRS Fines are on the Way
While employers have been working diligently to understand and comply with the Employer Shared Responsibility Provision of the Affordable Care […]
“If it ain’t broke, don’t fix it.” Right? Wrong.
Don’t wait to re-evaluate your analytic model It can require a lot of time, money and effort to build a […]
When It Comes to Identifying Affluence, Third-party Data Remains A Vital Tool
Marketing to affluent audiences relies heavily on reaching audiences that have the spending capacity to afford a brand or service. […]
Prepare for Notifications with our ACA Subsidy Toolkit for Employers
While many HR and benefits professionals have been heads down and busy working on getting important tax forms out the […]
Employers Omitted in Executive Order, ACA Legislation Unchanged
On January 20, 2017, just a few hours after being sworn in to office, President Trump signed an executive order […]
ACA Update: Election Aside, 2016 Reporting Requirements Remain
While there has been significant speculation about how the results of the 2016 election will impact ACA, the current regulations […]
HENRYs Represent a Starting Point, Not a Target Affluent Audience
Recently, the concept of the HENRY — High Earner, Not Rich Yet — has become very popular with marketers, especially […]