Employers Hit with 2016 ACA Penalties; Democrats Secure House
This week, two important events took place in the world of the Affordable Care Act (ACA): Employers began receiving Letter […]
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Unmask Identity Thieves — Before You Insure Them
Identify Theft is on the Rise — Costing the Insurance Industry Billions During Halloween, children and the young-at-heart don costumes […]
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Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
Reach the Right Millennials Through Their Devices
After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the […]
Data & Predictive Analytics: It’s Not Your Father’s Insurance Industry
Consumers Expect a Better Customer Experience Technology is empowering consumers to demand a better customer experience, and this is causing […]
Enhancing Attribution Analytics with Economic-Based Segmentation
Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best […]
Recent Articles
Employers Hit with 2016 ACA Penalties; Democrats Secure House
This week, two important events took place in the world of the Affordable Care Act (ACA): Employers began receiving Letter […]
Credit Marketing: Enhancing the Digital Journey
As a financial company, you’ve probably tested virtually every element of traditional direct mail credit marketing campaigns – from the […]
Unmask Identity Thieves — Before You Insure Them
Identify Theft is on the Rise — Costing the Insurance Industry Billions During Halloween, children and the young-at-heart don costumes […]
Enhancing Attribution Analytics with Economic-Based Segmentation
Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best […]
Data & Predictive Analytics: It’s Not Your Father’s Insurance Industry
Consumers Expect a Better Customer Experience Technology is empowering consumers to demand a better customer experience, and this is causing […]
Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
SPOTLIGHT: Neural Networks for Next Level Performance
Data Scientists: Do you love the new machine learning techniques but still can’t wrap your head around how to explain […]
Reach the Right Millennials Through Their Devices
After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the […]
Understanding Trump’s October 2017 Executive Actions
There have been two recent actions by President Trump regarding the Affordable Care Act (ACA) that may cause employers some […]
New TIGTA ACA Assessment Indicates IRS Fines are on the Way
While employers have been working diligently to understand and comply with the Employer Shared Responsibility Provision of the Affordable Care […]
“If it ain’t broke, don’t fix it.” Right? Wrong.
Don’t wait to re-evaluate your analytic model It can require a lot of time, money and effort to build a […]
When It Comes to Identifying Affluence, Third-party Data Remains A Vital Tool
Marketing to affluent audiences relies heavily on reaching audiences that have the spending capacity to afford a brand or service. […]