Digital Credit Marketing: 99% Email Deliverability… Really
As a consumer, what’s your first thought when you find a credit offer in your stack of snail-mail? Do you […]
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Employers Hit with 2016 ACA Penalties; Democrats Secure House
This week, two important events took place in the world of the Affordable Care Act (ACA): Employers began receiving Letter […]
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Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
Reach the Right Millennials Through Their Devices
After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the […]
Digital Credit Marketing: 99% Email Deliverability… Really
As a consumer, what’s your first thought when you find a credit offer in your stack of snail-mail? Do you […]
Enhancing Attribution Analytics with Economic-Based Segmentation
Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best […]
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How Insurers can Optimize the Customer Journey
We often simplify “customer experience” to just the point-of-purchase. But it encompasses the entire buying process, from the start of […]
Digital Credit Marketing: 99% Email Deliverability… Really
As a consumer, what’s your first thought when you find a credit offer in your stack of snail-mail? Do you […]
Insurers: Identity Authentication Improves Customer Experience
Insurers Want to Give Customers a Better Digital Experience Insurance companies want to provide their customers with a frictionless digital […]
Employers Hit with 2016 ACA Penalties; Democrats Secure House
This week, two important events took place in the world of the Affordable Care Act (ACA): Employers began receiving Letter […]
Unmask Identity Thieves — Before You Insure Them
Identify Theft is on the Rise — Costing the Insurance Industry Billions During Halloween, children and the young-at-heart don costumes […]
Enhancing Attribution Analytics with Economic-Based Segmentation
Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best […]
Data & Predictive Analytics: It’s Not Your Father’s Insurance Industry
Consumers Expect a Better Customer Experience Technology is empowering consumers to demand a better customer experience, and this is causing […]
Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
SPOTLIGHT: Neural Networks for Next Level Performance
Data Scientists: Do you love the new machine learning techniques but still can’t wrap your head around how to explain […]
Reach the Right Millennials Through Their Devices
After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the […]
Understanding Trump’s October 2017 Executive Actions
There have been two recent actions by President Trump regarding the Affordable Care Act (ACA) that may cause employers some […]
New TIGTA ACA Assessment Indicates IRS Fines are on the Way
While employers have been working diligently to understand and comply with the Employer Shared Responsibility Provision of the Affordable Care […]