Digital Credit Marketing: 99% Email Deliverability… Really
As a consumer, what’s your first thought when you find a credit offer in your stack of snail-mail? Do you […]
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Employers Hit with 2016 ACA Penalties; Democrats Secure House
This week, two important events took place in the world of the Affordable Care Act (ACA): Employers began receiving Letter […]
Most Popular This Week
Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
Reach the Right Millennials Through Their Devices
After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the […]
Digital Credit Marketing: 99% Email Deliverability… Really
As a consumer, what’s your first thought when you find a credit offer in your stack of snail-mail? Do you […]
Enhancing Attribution Analytics with Economic-Based Segmentation
Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best […]
Recent Articles
How Insurers Can Use Verified Credit Data for Online Payments
Online consumers can make their purchase with various payment options, like credit card, Apple Pay or PayPal. As a result, […]
How Insurers can Optimize the Customer Journey
We often simplify “customer experience” to just the point-of-purchase. But it encompasses the entire buying process, from the start of […]
Digital Credit Marketing: 99% Email Deliverability… Really
As a consumer, what’s your first thought when you find a credit offer in your stack of snail-mail? Do you […]
Insurers: Identity Authentication Improves Customer Experience
Insurers Want to Give Customers a Better Digital Experience Insurance companies want to provide their customers with a frictionless digital […]
Employers Hit with 2016 ACA Penalties; Democrats Secure House
This week, two important events took place in the world of the Affordable Care Act (ACA): Employers began receiving Letter […]
Unmask Identity Thieves — Before You Insure Them
Identify Theft is on the Rise — Costing the Insurance Industry Billions During Halloween, children and the young-at-heart don costumes […]
Enhancing Attribution Analytics with Economic-Based Segmentation
Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best […]
Data & Predictive Analytics: It’s Not Your Father’s Insurance Industry
Consumers Expect a Better Customer Experience Technology is empowering consumers to demand a better customer experience, and this is causing […]
Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
SPOTLIGHT: Neural Networks for Next Level Performance
Data Scientists: Do you love the new machine learning techniques but still can’t wrap your head around how to explain […]
Reach the Right Millennials Through Their Devices
After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the […]
Understanding Trump’s October 2017 Executive Actions
There have been two recent actions by President Trump regarding the Affordable Care Act (ACA) that may cause employers some […]