3 Considerations when targeting “HENRYs” (High earner, not rich yet)
In today’s quest to effectively reach and target new audiences, one group gaining popularity is the “high earner, not rich […]
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New and Notable: 2016 Draft Instructions for ACA Forms
Recently, the Internal Revenue Service released the much-anticipated draft instructions for Affordable Care Act Forms 1094-C and 1095-C.While changes to […]
Faced With Cautious Affluent Consumers, Nimble Marketing Matters
At the start of the year, it’s generally standard practice for marketing organizations to do a postmortem on the previous […]
HENRYs Represent a Starting Point, Not a Target Affluent Audience
Recently, the concept of the HENRY — High Earner, Not Rich Yet — has become very popular with marketers, especially […]
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Segmentation Can Help Overcome Addressable TV’s Small Scale
While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted […]
3 Considerations when targeting “HENRYs” (High earner, not rich yet)
In today’s quest to effectively reach and target new audiences, one group gaining popularity is the “high earner, not rich […]
When It Comes to Identifying Affluence, Third-party Data Remains A Vital Tool
Marketing to affluent audiences relies heavily on reaching audiences that have the spending capacity to afford a brand or service. […]
Faced With Cautious Affluent Consumers, Nimble Marketing Matters
At the start of the year, it’s generally standard practice for marketing organizations to do a postmortem on the previous […]
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Have the Election Results Impacted Employers’ ACA Compliance Strategy?
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Restaurants have a technology wish list…what does yours look like?
As the restaurant industry slowly…but surely… becomes more and more technology focused, it’s apparent that from the recent NRA study […]
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The NRA ran a comprehensive survey of the industry, in an effort to map the restaurant technology landscape which uncovered […]
Restaurants want to do better, but slow to adopt technology solutions
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Hardee’s: Leveraging Equifax as a HR Solution Center
Hardee’s CKE (Hardee’s) is a company that comprises about 3,000 stores worldwide. Hardee’s is a fast food, quick service restaurant […]
HENRYs Represent a Starting Point, Not a Target Affluent Audience
Recently, the concept of the HENRY — High Earner, Not Rich Yet — has become very popular with marketers, especially […]
Transform Restaurant Marketing by Leveraging Transactional Data
Too few restaurants leverage their vast wealth of transactional point of sale (POS) data to better understand their customers beyond […]