3 Considerations when targeting “HENRYs” (High earner, not rich yet)
In today’s quest to effectively reach and target new audiences, one group gaining popularity is the “high earner, not rich […]
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Segmentation Can Help Overcome Addressable TV’s Small Scale
While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted […]
3 Considerations when targeting “HENRYs” (High earner, not rich yet)
In today’s quest to effectively reach and target new audiences, one group gaining popularity is the “high earner, not rich […]
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In an era with more media options, more advertising, and more consumer choice than ever before, brands find themselves in […]
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HENRYs Represent a Starting Point, Not a Target Affluent Audience
Recently, the concept of the HENRY — High Earner, Not Rich Yet — has become very popular with marketers, especially […]
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