Marketing to Mass Affluent Millennials
In the webinar, Looking to the Future – Emerging Affluent Millennials, financial institutions participated in an in-depth discussion about Millennials on the path to affluence, and learned strategies for identifying and marketing to this growing segment.
A replay of the webinar is now available at the Consumer Bankers Association (CBA) website. Ed Colet, Vice President, Analytics of IXI Services, a division of Equifax, revealed that of all the generations, Millennials are on the greatest trajectory for growth.
The webinar covered:
- Insights into the financial behaviors and preferences of Millennials
- Characteristics of Millennial households that make them likely to become affluent in the future
- How to develop segmentation strategies based on likelihood for future growth
- Tips on how to nurture emerging affluent customers toward a trajectory of future growth
Webinar participants learned about Millennial spending and savings habits, how Gen Y invests, where they live and which delivery channels Millennials prefer.
View a replay of Looking to the Future – Emerging Affluent Millennials.
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