Soft-pull Credit-based Solution Surfaces Qualified Leads for the Dealer Showroom
Today, Equifax announced availability of PowerLead Offer™, a newly introduced soft-pull credit-based solution, specifically designed for the dealership service lane that prescreens consumers for potential vehicle lending offers.
Instances where a customer brings a vehicle to the dealership for maintenance or repairs present a unique opportunity to prescreen customers for additional sales opportunities. PowerLead Offer enables a service provider to prescreen the consumer, either prior to the customers arrival or on-the-spot, to assess eligibility and terms for a new car firm offer of credit. When the consumer qualifies, a firm offer of credit will be provided to the customer, giving the dealership a great opportunity to interact with the consumer during the car servicing experience.
“A face-to-face encounter with a customer is a sales conversion opportunity and the introduction of a qualified offer enables the dealership to better maximize every customer touchpoint, even outside the showroom ,” said John Giamalvo, vice president of dealer services at Equifax.
Adoption of the PowerLead Offer solution within the industry began with an integration by Dominion, a leading provider of web-based customer relationship management and dealer management system technology. The company will be leveraging the solution as part of their DealActivator offering that is available now.
”This integration will keep our dealers compliant and their customer’s information secure, while helping to significantly increase the dealers’ equity opportunities in the service lane,” said Alan Andreu, general manager of equity solutions for Dominion Dealer Solutions. “I am excited that DealActivator can offer dealers soft credit pulls directly with the largest credit provider in the country.”
For more information on PowerLead Offer or to take a demo, contact us today!
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