Is New Customer Acquisition at the Top of Your 2018 To-Do List?

Now is the time to make your marketing dollars work harder, and smarter New customer acquisition campaigns are constantly filling your marketing pipeline. Meanwhile, market conditions are constantly changing, as are consumer demographics and behaviors. And then there’s your budget. You have to accomplish as much as possible across multiple marketing channels with your marketing [Read More…]

How Financial Institutions Need To Market To Emerging Affluent Millennials

Millennials control a small portion of the nation’s wealth and spending power, it’s important for financial services marketers tofoster relationships today

Lifecycle Managment Part 1: Attracting the Underbanked Sector

More than ever before, banks are saving while also driving revenue growth by properly utilizing big data in their customer lifecycle management.