Best Practices: 3 Secrets to High-Value Customer Acquisition

In the communications and digital media industry, acquiring customers isn’t necessarily the biggest challenge. It’s finding and keeping the high-value customers that becomes difficult — and getting them on board requires more than just offering the best pricing. It requires honing in on data, analytics, and insights that can help predict who your best customers [Read More…]

Insights on US International Travelers

White Paper Discusses Forecasts, Consumer Profiles, Spending Patterns and Key Segments IXI Services has teamed up with EyeforTravel, a UK-based travel consultancy, to produce an in-depth look at the trends, behavior and demographics associated with US consumers who travel abroad. The US Outbound Travel in 2016 white paper addresses not only the overall outlook for [Read More…]

How Financial Institutions Need To Market To Emerging Affluent Millennials

Millennials control a small portion of the nation’s wealth and spending power, it’s important for financial services marketers tofoster relationships today

Say No to Customer Churn: Tapping Data to Identify New Customers and Keep Your Old Ones

Using the right data to identify new customers and retain existing ones can increase your market share and reduce churn.

Webinar: Looking to the Future – Emerging Affluent Millennials

Webinar:  Looking to the Future – Emerging Affluent Millennials 2 p.m. Eastern, September 30, 2014 Register As banks look towards the future and work on setting the foundation for growth, a key part of the plan is better understanding the preferences and needs of their Millennial customers and how to identify which of those Millennial [Read More…]

Online Audiences: Verifying and Leveraging Insights for Automotive Advertisers

In a previous post, we discussed how automotive advertisers need additional data sources to ensure their online ads reach optimal consumers. Within today’s cookie market it’s possible – likely, even – that many consumers are mislabeled as “in-market” for certain auto makes and models, but targeting those who will never purchase the advertised model results [Read More…]

5 Marketing Analytics Practices That Make a Difference in High-Growth Financial Institutions

The marketing analytics practices of banks and credit unions help define success in attracting new customers or members and retaining current ones. Financial institutions (FIs) that meet high-performance standards in growth do so because of their ability to leverage big data and resources efficiently and effectively. An Aite Group study of 135 marketing executives from banks and [Read More…]