Are Affluent Millennials Worth the Marketing Dollars Right Now?

Lena Bourgeois, VP of the consumer markets group, IXI Services, a division of Equifax Early last year, Millennials became the largest generation in the U.S. labor force. As this generation starts to reach maturity, it has prompted many brands to turn their focus toward building brand loyalty and forging lifelong relationships with Millennial consumers, even [Read More…]

How Financial Institutions Need To Market To Emerging Affluent Millennials

Millennials control a small portion of the nation’s wealth and spending power, it’s important for financial services marketers tofoster relationships today