Enabling Strong Customer Engagement: A Critical Goal for Communications and Utilities Marketers

As the markets for communications and deregulated utilities get ever more competitive, marketers know that finding and hanging on to customers is getting tougher by the minute.  With the abundance of options and service plans on the market, as well as the myriad of promotions available to consumers, marketers need to focus on marketing to optimal [Read More…]

When It Comes to Identifying Affluence, Third-party Data Remains A Vital Tool

Marketing to affluent audiences relies heavily on reaching audiences that have the spending capacity to afford a brand or service. This includes both a brand’s existing customers, as well as prospects who match the spending or behavioral characteristics of those valuable existing consumers. The trick is for marketers to use all of the data and [Read More…]

How Planning For Attribution Sets Up Holiday Season Success

The fourth quarter is always the busiest time for consumer marketers. They spend more on media and, in theory, they drive more money through increased holiday sales. This may result in high ROI, but in today’s fractured media landscape, a marketer needs to go much further to better understand how each channel affected the affluent [Read More…]

Understand Your Web Visitors Better…

Do you ever wonder how you can learn more about the people who visit your website and click on your digital ads and campaigns? You may be seeing the click-through data in your current web analytics tools, but how much does that tell you about the types of people interacting with you? AudienceIntel AudienceIntel™, from [Read More…]

How Financial Institutions Need To Market To Emerging Affluent Millennials

Millennials control a small portion of the nation’s wealth and spending power, it’s important for financial services marketers tofoster relationships today

Webinar: Looking to the Future – Emerging Affluent Millennials

Webinar:  Looking to the Future – Emerging Affluent Millennials 2 p.m. Eastern, September 30, 2014 Register As banks look towards the future and work on setting the foundation for growth, a key part of the plan is better understanding the preferences and needs of their Millennial customers and how to identify which of those Millennial [Read More…]

Three Steps to Targeted Prospecting Success

Improve your targeted prospecting in a financial marketing effort by knowing your end customers’ total profile and the kinds of media they respond to.

Webinar Highlights Trends in Credit Union Marketing

Aaron Passman with Credit Union Journal recently published an article about the webinar, Know More Grow More, hosted by Equifax and Callahan & Associates on June 10, 2014. In the article, he discusses the perspectives offered about the state of credit union marketing.  Three topics highlighted include: Marketing Budget vs. Operating Expenses The Evolving Role of Marketing How Insights [Read More…]

Enhance Marketing Efficiency by Leveraging Big Data

In recent years, marketing has become significantly data-driven across many industries. However, many financial services firms have only begun to scrape the surface when it comes to leveraging the full power of big data. Most banks do rely on their existing firm data to plan marketing campaigns, but they can significantly enhance marketing efficiency if [Read More…]

How Retail Consumer Banks Can Better Reach Consumers Online

Buying ads online and reaching lots of consumers is relatively easy. For retail bank advertisers looking to attract new customers online, the biggest challenge is to deliver ads that actually grab consumers’ attention and help drive them to open an account as well. That last piece complicates retail bank advertising even further, because banks have [Read More…]