Today’s CBA Live Session – Big Data and Cross-Channel Marketing
Join Brad Jones on Monday, March 31st 4 p.m. at the CBA Live 2014 Deposits and Payments Forum.
Big Data and Cross-Channel Marketing – Brad Jones, Vice President, Retail Banking Leader, Equifax
Brad Jones takes part in the Deposits & Payments Forum to discuss how an array of data sources including alternative, unstructured and direct data can deliver actionable insights. Banks are in a unique position to use large volumes of transactional data to develop programs that reach customers when and where they choose to bank. The challenge is to create a cross-channel approach using real-time data to present information and offers to customer segments at the right time and in the right place, based on their preference and interactions.
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