Today’s CBA Live Session – Big Data and Cross-Channel Marketing
Join Brad Jones on Monday, March 31st 4 p.m. at the CBA Live 2014 Deposits and Payments Forum.
Big Data and Cross-Channel Marketing – Brad Jones, Vice President, Retail Banking Leader, Equifax
Brad Jones takes part in the Deposits & Payments Forum to discuss how an array of data sources including alternative, unstructured and direct data can deliver actionable insights. Banks are in a unique position to use large volumes of transactional data to develop programs that reach customers when and where they choose to bank. The challenge is to create a cross-channel approach using real-time data to present information and offers to customer segments at the right time and in the right place, based on their preference and interactions.
Recommended For You
Consumers Expect a Better Customer Experience Technology is empowering consumers to demand a better customer experience, and this is causing […]
Credit Through the Ages: How Technology is Revolutionizing the Way We Assess Consumer Financial Behavior
Today, we’re seeing exploding volumes of data and staggering advances in analytics and technology. Financial institutions now have limitless opportunities […]
It’s a conundrum for many service providers in the utility, pay TV and communications sectors when it comes to assessing […]
Financial services professionals already understand how using data and analytics can significantly improve the efficiency of customer acquisition. As the […]