The Power of the Credit-based Insurance Score
Calibrating premium to risk is crucial to your business – and the business of daily life for your customers. What […]
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3 Key Statistics FI’s Should Know About Fraud
I grew up watching various science fiction drama TV shows and recall one particular character that could shape-shift. He would […]
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Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
Forrester Q&A: Translating CX Improvements into Business Benefits/ROI
This is the second post in a 5-part series, Digital Customer Experience We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst with Forrester […]
Forrester Q&A: Top Insights From Forrester’s CX Index
This is the fourth post in a 5-part series, Digital Customer Experience We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst with Forrester […]
Enhancing Attribution Analytics with Economic-Based Segmentation
Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best […]
Recent Articles
The Power of the Credit-based Insurance Score
Calibrating premium to risk is crucial to your business – and the business of daily life for your customers. What […]
3 Key Statistics FI’s Should Know About Fraud
I grew up watching various science fiction drama TV shows and recall one particular character that could shape-shift. He would […]
Insurers Can Use Alternative Data to Better Understand “Invisible” Consumers
Insurers may face a conundrum when it comes to assessing a new policyholder’s prospective risk, especially if they lack a […]
Forrester Study: 2 Trends Changing Consumer Banking
Today’s consumers have many choices. Go to the grocery store or have meals delivered? Cable, satellite or streaming service? Drive […]
How Insurers can Optimize the Customer Journey
We often simplify “customer experience” to just the point-of-purchase. But it encompasses the entire buying process, from the start of […]
Reach Valuable Customers of the Future
Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal purchasers […]
The Right Online Ad for the Right Affluent Household
Not all Affluent Households are Alike Reaching high-income households online isn’t hard. There are many digital targeting segments based on […]
Connect Online with Consumers Planning for Retirement
It’s that time of year when many consumers think about their financial goals for 2019, including planning for retirement. Consumers […]
Financial Marketers: Understand Gen-X Financial Behaviors
Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for most financial services firms. […]
Engage with Consumers Who Want to Save More
Did you know one of the most common New Year’s resolutions is to save more money? If you’re a marketer […]
Authentication Strategies Every Credit Union Needs
A Two-step Authentication Approach Consumers are always on the go, using digital devices to make purchases, check account balances and […]
Digital Credit Marketing: Preview Credit Eligibility
Digital Channels Have Their Challenges Historically, credit marketing has largely focused on delivering firm offers of credit to tailored Prescreen […]