The Power of the Credit-based Insurance Score
Calibrating premium to risk is crucial to your business – and the business of daily life for your customers. What […]
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3 Key Statistics FI’s Should Know About Fraud
I grew up watching various science fiction drama TV shows and recall one particular character that could shape-shift. He would […]
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The Power of the Credit-based Insurance Score
Calibrating premium to risk is crucial to your business – and the business of daily life for your customers. What […]
3 Things to Know About Trended Data
FICO recently announced that its new FICO® Score 10 T, set to be released this summer, will include trended data. […]
Insurers Can Use Alternative Data to Better Understand “Invisible” Consumers
Insurers may face a conundrum when it comes to assessing a new policyholder’s prospective risk, especially if they lack a […]
Forrester Q&A: Translating CX Improvements into Business Benefits/ROI
This is the second post in a 5-part series, Digital Customer Experience We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst with Forrester […]
Recent Articles
6 Ways Financial Insights Fuel Marketing
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […]
3 Things to Know About Trended Data
FICO recently announced that its new FICO® Score 10 T, set to be released this summer, will include trended data. […]
The Power of the Credit-based Insurance Score
Calibrating premium to risk is crucial to your business – and the business of daily life for your customers. What […]
3 Key Statistics FI’s Should Know About Fraud
I grew up watching various science fiction drama TV shows and recall one particular character that could shape-shift. He would […]
Insurers Can Use Alternative Data to Better Understand “Invisible” Consumers
Insurers may face a conundrum when it comes to assessing a new policyholder’s prospective risk, especially if they lack a […]
Forrester Study: 2 Trends Changing Consumer Banking
Today’s consumers have many choices. Go to the grocery store or have meals delivered? Cable, satellite or streaming service? Drive […]
How Insurers can Optimize the Customer Journey
We often simplify “customer experience” to just the point-of-purchase. But it encompasses the entire buying process, from the start of […]
Reach Valuable Customers of the Future
Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal purchasers […]
The Right Online Ad for the Right Affluent Household
Not all Affluent Households are Alike Reaching high-income households online isn’t hard. There are many digital targeting segments based on […]
Connect Online with Consumers Planning for Retirement
It’s that time of year when many consumers think about their financial goals for 2019, including planning for retirement. Consumers […]
Financial Marketers: Understand Gen-X Financial Behaviors
Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for most financial services firms. […]
Engage with Consumers Who Want to Save More
Did you know one of the most common New Year’s resolutions is to save more money? If you’re a marketer […]