Digital Credit Marketing: 99% Email Deliverability… Really
As a consumer, what’s your first thought when you find a credit offer in your stack of snail-mail? Do you […]
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Forrester Q&A: Top Insights From Forrester’s CX Index
This is the fourth post in a 5-part series, Digital Customer Experience We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst with Forrester […]
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Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
Forrester Q&A: Top Insights From Forrester’s CX Index
This is the fourth post in a 5-part series, Digital Customer Experience We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst with Forrester […]
Forrester Q&A: Getting My Organization to Act on CX Metrics
This is the third post in a 5-part series, Digital Customer Experience. We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst with Forrester […]
Forrester Q&A: Translating CX Improvements into Business Benefits/ROI
This is the second post in a 5-part series, Digital Customer Experience We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst with Forrester […]
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Digital Credit Marketing: Preview Credit Eligibility
Digital Channels Have Their Challenges Historically, credit marketing has largely focused on delivering firm offers of credit to tailored Prescreen […]
Digital Credit Marketing: 99% Email Deliverability… Really
As a consumer, what’s your first thought when you find a credit offer in your stack of snail-mail? Do you […]
Insurers: Identity Authentication Improves Customer Experience
Insurers Want to Give Customers a Better Digital Experience Insurance companies want to provide their customers with a frictionless digital […]
Enhancing Attribution Analytics with Economic-Based Segmentation
Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best […]
Business Lending: How Credit Unions Can Raise Their Profile
As credit unions look for ways to expand offerings and diversify asset portfolios, one area that is often overlooked is business […]
Syndicated Segmentation Framework: More Powerful Marketing
New Segmentation Strategy Can Help Empower Communications Marketers In business, the devil is in the details. For Communications service marketers, […]
5 High-Tech Strategies that Build Member Relationships
Meet Credit Union Members Where They Want to Do Business. It takes more than a “smile and a handshake” to […]
Forrester Q&A: Top Insights From Forrester’s CX Index
This is the fourth post in a 5-part series, Digital Customer Experience We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst with Forrester […]
Forrester Q&A: Getting My Organization to Act on CX Metrics
This is the third post in a 5-part series, Digital Customer Experience. We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst with Forrester […]
Forrester Q&A: Translating CX Improvements into Business Benefits/ROI
This is the second post in a 5-part series, Digital Customer Experience We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst with Forrester […]
The Impact of Digital Transformation on Customer Experience
This is the first post in a 5-part series, Digital Customer Experience Equifax asked recent webinar guest speaker, Maxie Schmidt-Subramanian, […]
Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]