Answer this One Question — And Drive Better Marketing
Identify the Right Spend, Touchpoints and Customer Experience It’s critical that marketers track their marketing performance on a regular basis. […]
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Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
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Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
When It Comes to Digital Identity, the Sum is Greater than its Parts. Three Key Ingredients for Comprehensive Digital Identity.
Three Key Ingredients for Comprehensive Digital Identity Every day, consumers perform tasks using digital devices. Scheduling dinner with friends. Ordering […]
Reach the Right Millennials Through Their Devices
After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the […]
2017 Resource Round-Up: Insights at Your Fingertips
Ready access to valuable insights delivered to your inbox in 2017 Equifax shares a number of resources created to help […]
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Engage with Consumers Who Want to Save More
Did you know one of the most common New Year’s resolutions is to save more money? If you’re a marketer […]
Answer this One Question — And Drive Better Marketing
Identify the Right Spend, Touchpoints and Customer Experience It’s critical that marketers track their marketing performance on a regular basis. […]
Here’s How to Advertise Better in 2019
Increase the True Return on your Marketing Investment Today’s customer journey is convoluted, to say the least. With more marketing […]
Digital Credit Marketing: Extending Prescreen Campaigns
Envision a busy parent. You might imagine them driving to work or crunching deliverables all morning. Perhaps they’re waiting for […]
3 Tips for Stretching your Marketing Dollars in 2019
Gaining Visibility into Past and Future Performance is Crucial It’s that time of year again – time to analyze your […]
Syndicated Segmentation Framework: More Powerful Marketing
New Segmentation Strategy Can Help Empower Communications Marketers In business, the devil is in the details. For Communications service marketers, […]
5 High-Tech Strategies that Build Member Relationships
Meet Credit Union Members Where They Want to Do Business. It takes more than a “smile and a handshake” to […]
Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
Are We Really at Full Employment?
The idiomatic phrase that enters in so often in economic discussions is that we are at full employment because the […]
Just How Big is the Market for Premium Credit Cards?
Credit card lending is still on fire. There have never been so many consumer choices for premium cards. They have […]
When It Comes to Digital Identity, the Sum is Greater than its Parts. Three Key Ingredients for Comprehensive Digital Identity.
Three Key Ingredients for Comprehensive Digital Identity Every day, consumers perform tasks using digital devices. Scheduling dinner with friends. Ordering […]
How much is too much? Are you losing customers by asking too many questions?
We’ve all been there. We try to apply for something or access an account for the first time on our […]