2 Ways Dealers can Target the Right Customers for End-of-Year Sales
The latest advanced data technology and targeted marketing resources are poised to potentially make 2020 the most wonderful time of […]
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Build Effective Holiday Auto Promotions
Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to […]
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Storytelling Through Data
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Exploding volumes of data and staggering advances in analytics and technology provide financial institutions with limitless opportunities to assess and […]
2017 Resource Round-Up: Insights at Your Fingertips
Ready access to valuable insights delivered to your inbox in 2017 Equifax shares a number of resources created to help […]
Build Effective Holiday Auto Promotions
Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to […]
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Storytelling Through Data
Does Your Data Tell the Whole Story? As a marketer, you’ve heard the mantra: let the data tell the story. […]
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A Surge in COVID-19, Vaccine Expectations and Economic Stimulus The announcement of a vaccine is certainly cause for an upgrade […]
2 Ways Dealers can Target the Right Customers for End-of-Year Sales
The latest advanced data technology and targeted marketing resources are poised to potentially make 2020 the most wonderful time of […]
Build Effective Holiday Auto Promotions
Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to […]
Life Insurers Modernize their Business with Predictive Analytics
COVID-19 Gives New Meaning to Life Insurance Awareness Month September is Life Insurance Awareness Month, and there is no better […]
Bridge the Gap Between Online Shopping and the Showroom
Car Buying Journey is Disjointed for Consumers For years, dealers have leveraged an online environment that would entice and incentivize […]
Auto Industry Recovery: 3 Key Takeaways
The economic uncertainty caused by COVID-19 has impacted the automotive industry in complex ways. The entire auto ecosystem has been […]
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Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […]
How Advanced Ad Targeting Can Fast Track the Automotive Recovery
No doubt, the global COVID-19 pandemic has significantly disrupted industries across America, especially automotive. While an estimated 30+ million have […]
5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […]
Forrester Study: 2 Trends Changing Consumer Banking
Today’s consumers have many choices. Go to the grocery store or have meals delivered? Cable, satellite or streaming service? Drive […]
Reach Valuable Customers of the Future
Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal purchasers […]