Answer this One Question — And Drive Better Marketing
Identify the Right Spend, Touchpoints and Customer Experience It’s critical that marketers track their marketing performance on a regular basis. […]
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Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
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Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
When It Comes to Digital Identity, the Sum is Greater than its Parts. Three Key Ingredients for Comprehensive Digital Identity.
Three Key Ingredients for Comprehensive Digital Identity Every day, consumers perform tasks using digital devices. Scheduling dinner with friends. Ordering […]
2017 Resource Round-Up: Insights at Your Fingertips
Ready access to valuable insights delivered to your inbox in 2017 Equifax shares a number of resources created to help […]
Reach the Right Millennials Through Their Devices
After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the […]
Recent Articles
5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […]
Forrester Study: 2 Trends Changing Consumer Banking
Today’s consumers have many choices. Go to the grocery store or have meals delivered? Cable, satellite or streaming service? Drive […]
Reach Valuable Customers of the Future
Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal purchasers […]
The Right Online Ad for the Right Affluent Household
Not all Affluent Households are Alike Reaching high-income households online isn’t hard. There are many digital targeting segments based on […]
Connect Online with Consumers Planning for Retirement
It’s that time of year when many consumers think about their financial goals for 2019, including planning for retirement. Consumers […]
Financial Marketers: Understand Gen-X Financial Behaviors
Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for most financial services firms. […]
Engage with Consumers Who Want to Save More
Did you know one of the most common New Year’s resolutions is to save more money? If you’re a marketer […]
Answer this One Question — And Drive Better Marketing
Identify the Right Spend, Touchpoints and Customer Experience It’s critical that marketers track their marketing performance on a regular basis. […]
Here’s How to Advertise Better in 2019
Increase the True Return on your Marketing Investment Today’s customer journey is convoluted, to say the least. With more marketing […]
Digital Credit Marketing: Extending Prescreen Campaigns
Envision a busy parent. You might imagine them driving to work or crunching deliverables all morning. Perhaps they’re waiting for […]
3 Tips for Stretching your Marketing Dollars in 2019
Gaining Visibility into Past and Future Performance is Crucial It’s that time of year again – time to analyze your […]
Syndicated Segmentation Framework: More Powerful Marketing
New Segmentation Strategy Can Help Empower Communications Marketers In business, the devil is in the details. For Communications service marketers, […]