Bridge the Gap Between Online Shopping and the Showroom
Car Buying Journey is Disjointed for Consumers For years, dealers have leveraged an online environment that would entice and incentivize […]
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4 New Marketing Trends in Financial Services
The coronavirus pandemic has altered the U.S. economic landscape triggering a significant slowdown in marketing activity across industries. As such, […]
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Checklist: Marketing Strategies for this Recession
Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research announced that the […]
Notes from the SOAHR 2020 Conference
For the first time in 30 years, the southeast’s premier conference for HR professionals went virtual. The theme of SOAHR […]
4 New Marketing Trends in Financial Services
The coronavirus pandemic has altered the U.S. economic landscape triggering a significant slowdown in marketing activity across industries. As such, […]
4 Steps to More Effective Automotive Credit Marketing Campaigns
The last six months have been a wild ride for auto marketers – auto loan marketers included. After coming to […]
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Life Insurers Modernize their Business with Predictive Analytics
COVID-19 Gives New Meaning to Life Insurance Awareness Month September is Life Insurance Awareness Month, and there is no better […]
The Conference Board: Big Opportunities for Brands to Innovate
The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumers largely interact with brands […]
Checklist: Marketing Strategies for this Recession
Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research announced that the […]
Notes from the SOAHR 2020 Conference
For the first time in 30 years, the southeast’s premier conference for HR professionals went virtual. The theme of SOAHR […]
4 Steps to More Effective Automotive Credit Marketing Campaigns
The last six months have been a wild ride for auto marketers – auto loan marketers included. After coming to […]
Bridge the Gap Between Online Shopping and the Showroom
Car Buying Journey is Disjointed for Consumers For years, dealers have leveraged an online environment that would entice and incentivize […]
How BHPH Dealers can Reduce Delinquent Payments
BHPH Lenders Need Alternative View of Customers’ Ability to Pay It’s paramount to keep sales moving during this time, not […]
4 New Marketing Trends in Financial Services
The coronavirus pandemic has altered the U.S. economic landscape triggering a significant slowdown in marketing activity across industries. As such, […]
How to Reach an Ideal Auto Buyer Audience
Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending […]
Shifting Your Marketing Message During COVID-19
Financial brands have slashed volumes during the COVID-19 pandemic, but that doesn’t mean they have stopped marketing, says Equifax partner […]
Auto Industry Recovery: 3 Key Takeaways
The economic uncertainty caused by COVID-19 has impacted the automotive industry in complex ways. The entire auto ecosystem has been […]
6 Ways Financial Insights Fuel Marketing
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […]