A Better Way to Evaluate Applicants for Unsecured Personal Loans
Equifax has developed Insight Score™ for Personal Loans, a risk score optimized to help lenders evaluate applicants seeking unsecured personal loans. I […]
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Answer this One Question — And Drive Better Marketing
Identify the Right Spend, Touchpoints and Customer Experience It’s critical that marketers track their marketing performance on a regular basis. […]
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Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
Forrester Q&A: Measuring Customer Emotion
This is the last post in a 5-part series, Digital Customer Experience We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst with Forrester […]
When It Comes to Digital Identity, the Sum is Greater than its Parts. Three Key Ingredients for Comprehensive Digital Identity.
Three Key Ingredients for Comprehensive Digital Identity Every day, consumers perform tasks using digital devices. Scheduling dinner with friends. Ordering […]
Reach the Right Millennials Through Their Devices
After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the […]
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5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […]
How Identity Verification is Evolving
John Ray, Enterprise Fraud & Identity Analytics Leader, presented “Evolution of Identity” at the Equifax Spark 2019 conference. For more […]
Q&A: Why Empathy is Critical for Data Scientists
Dr. Colin Coleman, SVP of Data and Analytics at Equifax, focuses on strategy for data and analytics as a center […]
What is Information Asymmetry?
Information asymmetry occurs when one party to an economic transaction has more or better information than the other party. Information […]
Personal Loans are Hot; Lenders Taking Note
Market Conditions Ripe for More Consumer Lending An improving economy means more people feel confident in their ability to pay […]
How Insurers Can Use Verified Credit Data for Online Payments
Online consumers can make their purchase with various payment options, like credit card, Apple Pay or PayPal. As a result, […]
A Better Way to Evaluate Applicants for Unsecured Personal Loans
Equifax has developed Insight Score™ for Personal Loans, a risk score optimized to help lenders evaluate applicants seeking unsecured personal loans. I […]
How Property Managers Modernize the Application Process
In today’s increasingly digital environment, it’s important for property managers to know who the millennial renter is and how to […]
Q&A: How Financial Institutions Can Leverage Customer Data
Financial institutions (banks, credit unions, etc.) can sideline disruption and achieve customer growth with better data utilization, according to a […]
Forrester Study: 2 Trends Changing Consumer Banking
Today’s consumers have many choices. Go to the grocery store or have meals delivered? Cable, satellite or streaming service? Drive […]
How Insurers can Optimize the Customer Journey
We often simplify “customer experience” to just the point-of-purchase. But it encompasses the entire buying process, from the start of […]
Social Service Agencies: Expedite the Benefit Claims Process
Technology Provides Faster, More Accurate Claim of Benefits The current benefit eligibility verification process is a daily burden for case […]