Digital Credit Marketing: 99% Email Deliverability… Really
As a consumer, what’s your first thought when you find a credit offer in your stack of snail-mail? Do you […]
Enhance My Business
consumer creditData Driven MarketingMarketingMarketing SegmentationSegmentationcreditCredit RiskCredit TrendsCustomer DataData and AnalyticsEligibility VerificationThe Work NumberDigital ExperienceCredit UnionBig DataPersonalizationDigital MortgageEconomic Trendsonline lendersonline lendingGreat RecessionMobileGraduate OutcomesNeurodecisionData ManagementConsumer Credit DataUnemployment Cost ManagementMonitor CreditAlternative DataTrended DataACAFintechSecuritizationsMillennialsUtilitiesApplication FraudMilitary Lending ActACA complianceAffluent MarketingAuto BuyingAddressable TVAuto DealersAuto FinanceSubprime Auto LendingEmployment Tax ServicesEmployment VerificationForm I-9Tax Credits and IncentivesFCRAHELOCDecisioningCredit cardsIRSMergers and AcquisitionsIncome VerificationWealth TrendsData-BreachIdentity ProofingUser AuthenticationEngage ProspectsElectronic Health RecordsDemand Deposit Account StrategyPrivacyIncrease Wallet ShareKnowledge Based AuthenticationCross-SellBusiness Credit ScoresRisk-Based AuthenticationWork Opportunity Tax CreditMulti-Layered SecurityCybersecurityCloud ComputingSynthetic Fraud
Featured
Evolution of Consumer Credit: Credit Risk Decisioning
The future of consumer credit is bright. Advancements in risk decisioning, account acquisition and relationship management are transforming how lenders […]
Most Popular This Week
Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
Reach the Right Millennials Through Their Devices
After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the […]
Mortgage Industry: How It Has Evolved Since the Great Recession
From movies like the “Big Short” to today’s history lessons, the Great Recession is well documented. I’ve worked in the […]
2017 Resource Round-Up: Insights at Your Fingertips
Ready access to valuable insights delivered to your inbox in 2017 Equifax shares a number of resources created to help […]
Recent Articles
Digital Credit Marketing: Preview Credit Eligibility
Digital Channels Have Their Challenges Historically, credit marketing has largely focused on delivering firm offers of credit to tailored Prescreen […]
Digital Credit Marketing: Extending Prescreen Campaigns
Envision a busy parent. You might imagine them driving to work or crunching deliverables all morning. Perhaps they’re waiting for […]
3 Tips for Stretching your Marketing Dollars in 2019
Gaining Visibility into Past and Future Performance is Crucial It’s that time of year again – time to analyze your […]
Digital Credit Marketing: 99% Email Deliverability… Really
As a consumer, what’s your first thought when you find a credit offer in your stack of snail-mail? Do you […]
Evolution of Consumer Credit: Credit Risk Decisioning
The future of consumer credit is bright. Advancements in risk decisioning, account acquisition and relationship management are transforming how lenders […]
A Systems-First Approach to Social Service Eligibility Verification
Social Agencies Strive to Improve Program Integrity Many social agencies struggle to provide a more beneficiary-centric operation. If they can’t […]
Credit Marketing: Enhancing the Digital Journey
As a financial company, you’ve probably tested virtually every element of traditional direct mail credit marketing campaigns – from the […]
Enhancing Attribution Analytics with Economic-Based Segmentation
Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best […]
Business Lending: How Credit Unions Can Raise Their Profile
As credit unions look for ways to expand offerings and diversify asset portfolios, one area that is often overlooked is business […]
Syndicated Segmentation Framework: More Powerful Marketing
New Segmentation Strategy Can Help Empower Communications Marketers In business, the devil is in the details. For Communications service marketers, […]
4 Ways to Personalize Your Marketing and Boost Sales
What’s the best way to get someone to pay attention to marketing and advertising? Make it meaningful to them on […]
Consumer Expectations are Changing the Mortgage Process
E-commerce has significantly changed the way we operate — from both a personal and business perspective. As consumers, we’ve become […]