5 Ways to Thwart Fraud
Financial institutions are struggling to keep up with evolving fraud tactics. They tell us their top areas of concern are […]
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The Power of the Credit-based Insurance Score
Calibrating premium to risk is crucial to your business – and the business of daily life for your customers. What […]
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Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
2017 Resource Round-Up: Insights at Your Fingertips
Ready access to valuable insights delivered to your inbox in 2017 Equifax shares a number of resources created to help […]
Enhancing Attribution Analytics with Economic-Based Segmentation
Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best […]
Digital Credit Marketing: 99% Email Deliverability… Really
As a consumer, what’s your first thought when you find a credit offer in your stack of snail-mail? Do you […]
Recent Articles
Seeing Through a New Innovation Lens
Kurt Baumberger has joined Equifax as Enterprise Innovation Officer. In this new role, he will create new capabilities to empathize with […]
How Rental Data Can Transform Consumer Credit
Did you know that 35% of U.S. households live in rental housing? It’s true. [1] But most renters’ on-time housing […]
3 Things to Know About Trended Data
FICO recently announced that its new FICO® Score 10 T, set to be released this summer, will include trended data. […]
5 Ways to Thwart Fraud
Financial institutions are struggling to keep up with evolving fraud tactics. They tell us their top areas of concern are […]
The Power of the Credit-based Insurance Score
Calibrating premium to risk is crucial to your business – and the business of daily life for your customers. What […]
How to Go to Market Faster with Data Analytics
Leveraging a Faster Model Development Environment for Data Analytics Moving from data to insights is no easy feat for today’s […]
FICO World 2019: A Recap from NYC
The autumn air is crisp, and the delicious smells from the nearby Halal Guys cart are tempting my senses. It’s […]
6 Questions for Infutor, a Leader in Consumer Identity Management
Equifax recently joined forces with Infutor, an industry leader in consumer identity management. To help customers and prospects understand the […]
Smash Data Silos to Accelerate Marketing Performance
It’s no secret that big data can spur innovation — even disruption — but it can also complicate marketing initiatives. […]
How Better Attributes Result in More Predictive Analytics
It All Starts with Building the Right Attributes With the data explosion we’ve seen in recent years, businesses have access […]
Use Case: How One Subprime Lender Used AI to Reduce Losses
Risk models eventually become less predictive or relevant due to evolving market conditions. New and improved versions routinely replace the […]
3 Innovative Ways to Expand Credit Access
Customer experience and customer growth go hand-in-hand. One way to improve your customer experience is to make better credit offers […]