Mortgage Industry: How It Has Evolved Since the Great Recession
From movies like the “Big Short” to today’s history lessons, the Great Recession is well documented. I’ve worked in the […]
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Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
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Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
Mortgage Industry: How It Has Evolved Since the Great Recession
From movies like the “Big Short” to today’s history lessons, the Great Recession is well documented. I’ve worked in the […]
Reach the Right Millennials Through Their Devices
After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the […]
2017 Resource Round-Up: Insights at Your Fingertips
Ready access to valuable insights delivered to your inbox in 2017 Equifax shares a number of resources created to help […]
Recent Articles
Credit Marketing: Enhancing the Digital Journey
As a financial company, you’ve probably tested virtually every element of traditional direct mail credit marketing campaigns – from the […]
Enhancing Attribution Analytics with Economic-Based Segmentation
Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best […]
Business Lending: How Credit Unions Can Raise Their Profile
As credit unions look for ways to expand offerings and diversify asset portfolios, one area that is often overlooked is business […]
Syndicated Segmentation Framework: More Powerful Marketing
New Segmentation Strategy Can Help Empower Communications Marketers In business, the devil is in the details. For Communications service marketers, […]
4 Ways to Personalize Your Marketing and Boost Sales
What’s the best way to get someone to pay attention to marketing and advertising? Make it meaningful to them on […]
Consumer Expectations are Changing the Mortgage Process
E-commerce has significantly changed the way we operate — from both a personal and business perspective. As consumers, we’ve become […]
Q3 U.S. Economic and Credit Trends Outlook Focuses on Online Lenders
The Q3 U.S. Economic and Credit Trends Update is fast approaching. On Tuesday, August 21, chief economist Amy Crews Cutts […]
Mortgage Industry: How It Has Evolved Since the Great Recession
From movies like the “Big Short” to today’s history lessons, the Great Recession is well documented. I’ve worked in the […]
Why is Everyone Talking about Student Outcome Measurement?
The higher education landscape has shifted. Everyone is talking about student outcome measurement. Prospective students, parents, and even legislators now […]
Attribution Is Not Easy, But It’s Crucial
All advertising has a goal, which is to make the consumer aware of a product or service and encourage them […]
Next Generation of Credit Risk Modeling is Changing Everything
Banks and lenders want to deliver broader financial inclusion that enables them to score and approve more customers. But they […]
Surprising Trends About Consumer Debt
New findings from the latest Equifax® National Consumer Credit Trends Report include: Mortgage debt now makes up a smaller portion […]