A Game Changing Increase in Predictive Power for Commercial Risk
As a financial institution in an ever-changing landscape with fast-moving competitors, how do you grow your card and loan portfolios […]
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Can Advanced Analytics Improve Your Acquisition Strategy? Three Things You Need to Know
Financial services professionals already understand how using data and analytics can significantly improve the efficiency of customer acquisition. As the […]
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Upselling. Simplified.
Equifax BusinessConnect TM for Marketing Optimizes Sales to Current Customers Upselling and cross-selling are easier said than done. To do […]
A Game Changing Increase in Predictive Power for Commercial Risk
As a financial institution in an ever-changing landscape with fast-moving competitors, how do you grow your card and loan portfolios […]
When It Comes to Identifying Affluence, Third-party Data Remains A Vital Tool
Marketing to affluent audiences relies heavily on reaching audiences that have the spending capacity to afford a brand or service. […]
Why ‘Stickiness’ Should Become A Major Component Of Affluent Marketing
In an era with more media options, more advertising, and more consumer choice than ever before, brands find themselves in […]
Recent Articles
A Game Changing Increase in Predictive Power for Commercial Risk
As a financial institution in an ever-changing landscape with fast-moving competitors, how do you grow your card and loan portfolios […]
Can Advanced Analytics Improve Your Acquisition Strategy? Three Things You Need to Know
Financial services professionals already understand how using data and analytics can significantly improve the efficiency of customer acquisition. As the […]
Three Keys to Keeping Your Financial Services Organization Ahead of Changing Customer Behavior
For financial services organizations, competition from nontraditional market players is eating into revenue. According to PricewaterhouseCoopers, financial institutions face losing […]
What’s the Perfect Tool to Prevent Fraud Losses?
What’s the perfect tool to prevent fraud losses? There is no perfect tool, therefore use more of a layered approach […]
The Darker Side of the EMV Liability Shift: Fraud Shift
Fraudsters make the move to account takeover and application fraud schemes It’s been almost two years since the liability for […]
The Next Wave of Identity Fraud: What the Research Revealed
While attempting to maintain a frictionless customer experience, financial institutions note concerns with account takeover and application fraud. The collision […]
Balancing Fraud Prevention and the Customer Experience at Financial Institutions
By Shirley Inscoe, senior analyst at Aite Group Just a few brief years ago, financial institutions (FIs) weren’t really focused […]
Upselling. Simplified.
Equifax BusinessConnect TM for Marketing Optimizes Sales to Current Customers Upselling and cross-selling are easier said than done. To do […]
When It Comes to Identifying Affluence, Third-party Data Remains A Vital Tool
Marketing to affluent audiences relies heavily on reaching audiences that have the spending capacity to afford a brand or service. […]
Why ‘Stickiness’ Should Become A Major Component Of Affluent Marketing
In an era with more media options, more advertising, and more consumer choice than ever before, brands find themselves in […]
Device Advice: Keeping Fraudsters From Consumer Info
Equifax fraud expert, Gasan Awad, was recently published in Dark Reading discussing how businesses can fight fraud while optimizing the customer experience. Fraud […]
Advanced Defense against Account Opening Fraud
ATLANTA, Feb. 26, 2016 /PRNewswire/ — Equifax Inc. (NYSE: EFX) today announced the launch of FraudIQ™ Manager, a workflow management […]