Answer this One Question — And Drive Better Marketing
Identify the Right Spend, Touchpoints and Customer Experience It’s critical that marketers track their marketing performance on a regular basis. […]
Enhance My Business
Alternative DataData and AnalyticscustomerCustomer DataDigital ExperienceAffluent MarketingData Driven MarketingMarketing SegmentationMillennialsMarketingDigital Targeting SegmentsInvestmentIRAsRetirementRetirement planningwealthyEngage ProspectsIncrease Wallet SharePersonalizationSegmentationconsumer creditcreditCredit TrendsCredit UnionBig Datamember experienceMobileuser experiencefinancial advisor appfinancial advisor productivitywealth management appwealth management leaderWealthGauge app on SFDCwealth and investment insightswealth management insightsFintechCross-SellDemand Deposit Account StrategyEconomic TrendsUtilitiesData ManagementUnderbankedTrended DataTwo Factor AuthenticationCredit Risk
Featured
Digital Credit Marketing: 99% Email Deliverability… Really
As a consumer, what’s your first thought when you find a credit offer in your stack of snail-mail? Do you […]
Most Popular This Week
Enhancing Attribution Analytics with Economic-Based Segmentation
Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best […]
Digital Credit Marketing: 99% Email Deliverability… Really
As a consumer, what’s your first thought when you find a credit offer in your stack of snail-mail? Do you […]
Syndicated Segmentation Framework: More Powerful Marketing
New Segmentation Strategy Can Help Empower Communications Marketers In business, the devil is in the details. For Communications service marketers, […]
Financial Marketers: Understand Gen-X Financial Behaviors
Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for most financial services firms. […]
Recent Articles
The Value of Alternative Data in a Downturn
Aite Group Report: Consumer Lenders Anticipate Slowdown If headlines have you wondering when a change in the credit cycle might […]
Q&A: Why Empathy is Critical for Data Scientists
Dr. Colin Coleman, SVP of Data and Analytics at Equifax, focuses on strategy for data and analytics as a center […]
Q&A: How Financial Institutions Can Leverage Customer Data
Financial institutions (banks, credit unions, etc.) can sideline disruption and achieve customer growth with better data utilization, according to a […]
Forrester Study: 2 Trends Changing Consumer Banking
Today’s consumers have many choices. Go to the grocery store or have meals delivered? Cable, satellite or streaming service? Drive […]
Reach Valuable Customers of the Future
Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal purchasers […]
The Right Online Ad for the Right Affluent Household
Not all Affluent Households are Alike Reaching high-income households online isn’t hard. There are many digital targeting segments based on […]
Connect Online with Consumers Planning for Retirement
It’s that time of year when many consumers think about their financial goals for 2019, including planning for retirement. Consumers […]
Financial Marketers: Understand Gen-X Financial Behaviors
Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for most financial services firms. […]
Engage with Consumers Who Want to Save More
Did you know one of the most common New Year’s resolutions is to save more money? If you’re a marketer […]
Digital Credit Marketing: Understanding the Customer Journey
How Does the Shift to Digital Marketing Impact Measurement? In today’s credit marketing landscape, digital marketing rules. Email is overshadowing […]
Answer this One Question — And Drive Better Marketing
Identify the Right Spend, Touchpoints and Customer Experience It’s critical that marketers track their marketing performance on a regular basis. […]
Here’s How to Advertise Better in 2019
Increase the True Return on your Marketing Investment Today’s customer journey is convoluted, to say the least. With more marketing […]