The Power of the Credit-based Insurance Score
Calibrating premium to risk is crucial to your business – and the business of daily life for your customers. What […]
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Answer this One Question — And Drive Better Marketing
Identify the Right Spend, Touchpoints and Customer Experience It’s critical that marketers track their marketing performance on a regular basis. […]
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Enhancing Attribution Analytics with Economic-Based Segmentation
Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best […]
Digital Credit Marketing: 99% Email Deliverability… Really
As a consumer, what’s your first thought when you find a credit offer in your stack of snail-mail? Do you […]
Syndicated Segmentation Framework: More Powerful Marketing
New Segmentation Strategy Can Help Empower Communications Marketers In business, the devil is in the details. For Communications service marketers, […]
Reach Valuable Customers of the Future
Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal purchasers […]
Recent Articles
Seeing Through a New Innovation Lens
Kurt Baumberger has joined Equifax as Enterprise Innovation Officer. In this new role, he will create new capabilities to empathize with […]
3 Things to Know About Trended Data
FICO recently announced that its new FICO® Score 10 T, set to be released this summer, will include trended data. […]
Make Your Credit Union the Consumer Favorite
Digital Disruption Shifts Expectations Credit unions are having to change how they interact with their members. Due to rapidly evolving […]
The Power of the Credit-based Insurance Score
Calibrating premium to risk is crucial to your business – and the business of daily life for your customers. What […]
The Value of Alternative Data in a Downturn
Aite Group Report: Consumer Lenders Anticipate Slowdown If headlines have you wondering when a change in the credit cycle might […]
Q&A: Why Empathy is Critical for Data Scientists
Dr. Colin Coleman, SVP of Data and Analytics at Equifax, focuses on strategy for data and analytics as a center […]
Q&A: How Financial Institutions Can Leverage Customer Data
Financial institutions (banks, credit unions, etc.) can sideline disruption and achieve customer growth with better data utilization, according to a […]
Forrester Study: 2 Trends Changing Consumer Banking
Today’s consumers have many choices. Go to the grocery store or have meals delivered? Cable, satellite or streaming service? Drive […]
Reach Valuable Customers of the Future
Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal purchasers […]
The Right Online Ad for the Right Affluent Household
Not all Affluent Households are Alike Reaching high-income households online isn’t hard. There are many digital targeting segments based on […]
Connect Online with Consumers Planning for Retirement
It’s that time of year when many consumers think about their financial goals for 2019, including planning for retirement. Consumers […]
Financial Marketers: Understand Gen-X Financial Behaviors
Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for most financial services firms. […]