What Have You Done For Me Lately?
As budget season begins to set in, banks across the planet begin quantifying “what has my vendor done for me lately?” With the BAI conference, the key bank officers are going to see hundreds of vendors positioning themselves for attention. We all know we have to drive value year after year to keep risk, marketing, and technology officers at the top of their industries. We are monitoring the vision of our industry. Just the other week one of the world’s largest financial institutions publicly discussed the need for dynamic partners with a vision for organic growth. Financial technology companies will be challenged to innovate for the sector. Which vendors can banks rely on to improve wallet share with their customers? Will the vendors provide the identity solutions that help empower web strategies? The financial sector needs customer focused technology from trusted partners.
Equifax has taken the downturn to evaluate our approach as well. We heard that understanding “ability to pay” was a requirement of the new normal, so we focused our analytics to help better understand actual income. We understood that wallet share was a growth initiative, so we advanced our master data management to establish complete understanding of the customer. We saw growth in the desire of banks to empower their customer to manage their instruments through the online channel, and we acquired Anakam to position ourselves as a company focused on the end to end security required for you to execute those goals. We have a roadmap around customer lifetime value and identity fraud management to keep us delivering the goals that support your growth initiatives going forward.
Bank Technology News and Financial Insights think we are on the right track. For the fourth straight year we have ranked in the top 25 on the FinTech 100, something no other information solutions company has achieved.
And while all of this momentum has been great, it is your business that we are most focused on. To sustain this momentum, we need your feedback. Has Equifax innovation been aligned with your business needs? Let us know.